Did you know that people make up their minds within 90 seconds of their initial interactions with people or products? And about 62-90% of the assessment is based on color alone.
Let us briefly summarize some of the most usable and popular colors in the casino industry.
Black - creates an impression of authority when considered a luxury. It gives the player a sense of power/authority.
Gold - just as in real life, Gold is more valuable than money and stands as a symbol of wealth. That’s why it’s widely used in casino industry.
Note: Black combined with gold can create an atmosphere of exclusivity and high-class luxury.
Green - symbol of stability. It is well balanced on its spectrum between all fresh colors on the opposite range side of blue/purple and the much warmer ones like orange/red.
Yellow and Orange: Both colors are associated with optimism and happiness, which can enhance the gaming experience.
Blue: Creates a feeling of trust in the player. It helps to focus by putting all trust in the current game.
Gray and Silver are rarely used in online casino games, and you might be wondering why. Gray is a soft color that does not draw attention to itself. In contrast, silver is a good choice for high-tech products but not appropriate for games with a large player base.
What’s your favorite color? Do you have any special connection to it or a story to share? We’d love to hear your thoughts and experiences.